By Bertrand C. Liang
This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical employees solutions to their so much urgent questions on economics, finance, advertising, strategic decision-making, accounting, administration, and comparable subjects. It does not offer condensed 1st 12 months MBA classes; as an alternative, it provides streamlined techniques and insights that are easy sufficient to be available and difficult adequate to hold one's interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight difficulties that technical execs face daily. Written by means of "one of them," its credibility makes it extra worthy than Internet resources. Because it concentrates on pragmatic (as against educational) ways to business, it empowers technical employees to stick with the conversation--and take it to the next level.
Bertrand C. Liang, MD, PhD, MBA, is handling Director of LCC Ventures and govt Director of Pfenex, Inc. he's educated in molecular biology and genetics (PhD) and is a clinician (MD) with subspecialty education in neurology and oncology, and serves as a vacationing collage Professor at Liaoning He collage, Shenyang, China.
- Creates frameworks and builds strategies enabling technical employees to paintings with their company colleagues
- Delivers content material for pragmatic, fast use, no longer condensed displays of topics from first 12 months MBA curriculum
- Extends readers' snatch by posting additional assets at a freely-available website